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YLG keep the community safe.

posted 12 Oct 2017, 05:32 by H Slim


Pupils belonging to CCA's powerful student voice movement, the YLG (Youth Leadership Group) have recently signed up for a number of campaigns for this academic year. 

They met on Monday for the first of these, the Road Safety Amabassador scheme which sees twenty five YLG pupils tackle the important issue of improving safety on our roads for the good of all.

Donna Bond, from the Essex Highways team, worked alongside pupils as they generated some excellent ideas in sub teams in preparation for launch during CCA's own Road Safety Awareness week. Students thought carefully about their target market and their strapline, before presenting their best ideas for their own campaigns. 

We look forward to meeting again to put the ideas into action. The focus varies from team to team so that Road Safety is tackled from all angles, and for all audiences whether it be a primary aged focus of   "stop, look and listen," addressing drivers who use mobile phones or families who may not know the law about seat belts and car seats. 

Teams shared their vision about how they would lead their campaign, with ideas such as: questionnaires to encourage self reflection about driving, delivering a play in primary schools, creating special high viability merchandise and designing an assembly to target students whose earphones/mobiles cause a lack of focus. Quinn Taylor's team raised the relevant issue of teens using bikes carelessly and performing stunts in the road; he and YLG pals Mitchell Stevens and Harry Clarke plan to create a video to dissuade youngsters from this action.

Once again the YLG demonstrated outstanding leadership and Donna Bond commented that she had never seen such enthusiasm or range of ideas before. Well done the YLG! 


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